On Thursday, 1 October 2026, two Croatian price-control decisions take effect: next to every current price, businesses must show the dodatna cijena — colloquially the sidrena cijena (anchor price), the price that applied on 10 September 2026 — and any business with a website must publish its price list (cjenik) there as a machine-readable .csv or .xml file. We covered both obligations in last week's guide.
Since then, the thing everyone was waiting for finally happened: on 22 September the Ministry of Economy published its official clarifications. Several open questions now have answers — including one that will catch a lot of business owners off guard.
You must publish a price list even if your website shows no prices
This was the most debated question. A webinar held by HOK (the Croatian Chamber of Trades and Crafts) had suggested the obligation applies only to sites that display products or services with prices; HOK's written guidance carried no such qualifier. The Ministry has now taken the broader view: the obligation applies to everyone who "already has an established website, including sites that serve only informational or presentational purposes."
In practice: even a plain brochure site — no prices, no web shop — must carry a published price list in .csv or .xml format from Thursday. A PDF, a Word file or an HTML table on the page does not satisfy the prescribed format.
The other clarifications
A social-media profile is not a website. If your business exists only on Facebook or Instagram, the CSV obligation does not apply to you. The duty to display the anchor price at your premises and in advertising still does.
Discounts mean three prices. Next to a discounted price you show the lowest price of the previous 30 days (the existing sales rule) and the anchor price.
New services or products introduced after 10 September. The anchor is the price from the first day the item was offered, with the date clearly indicated. Record that date and keep evidence.
What about pure B2B businesses? Still a place for caution. The clarifications and the decisions speak of sales to consumers, and HOK's interpretation is that exclusively B2B/B2G businesses are not covered — but the decisions themselves contain no explicit exemption. If you invoice consumers even occasionally, assume you are covered.
The deadline stands. HOK formally asked the Government on 17 September to repeal both decisions; there has been no reply, and the clarifications mention no postponement. Plan for 1 October as it stands. The fines are not symbolic: €1,000–20,000 for a sole trader (obrt), up to €30,000 for a company, under Article 20 of the price-control law, with enforcement by the State Inspectorate.
This is not a one-off task
It is tempting to treat 1 October as a deadline after which the job is done. It isn't: a services price list must be re-published at every price change, by 8:00 on the day the change takes effect; every published file must remain available for at least 30 days; and the file name must contain prescribed elements including a date and time stamp.
Done by hand, that looks like this: Excel → save as CSV → rename the file manually → upload it to the site → leave the old versions online → repeat at every single price change, before 8 a.m. The first time it's a chore. By the third month, it's where mistakes happen.
That is why we treat obligations like this as an automation problem: prices live in one place, and generating the file, naming it correctly, publishing it and keeping the 30-day archive all happen automatically — no early-morning calendar reminders.
What to do before Thursday
Reconstruct the prices that applied on 10 September 2026 and keep evidence. Build the CSV following HOK's column structure. Publish it where automated tools can reach it — no login, no captcha. Add the anchor prices next to your current prices, on the site and at your premises.
Not sure whether your website is ready? Get in touch — we'll check it for free and tell you exactly what's missing.
This is informational content, not legal advice — check your own situation with your accountant, HOK or the State Inspectorate.
Sources: Ministry of Economy clarifications, 22 Sep 2026 · Decision on displaying the additional price (NN 101/2026) · Decision on publishing price lists (NN 101/2026) · HOK: Additional price and price-list publication from 1 October 2026
Need help with Web & Digital Projects?
Let's talk about what a long-term IT partner in Rijeka can do for your business.
Start a conversation